The Socrates Ltd. rebrand was a very interesting project to take on. The Latin American background check company required a new logo and a complete refresh on their brand identity. The new print was inspired by the Greek columns from a temple partly dedicated to Athens, goddess of wisdom. These columns are composed by statues of people. We wanted to keep the logo current so after researching Greek architecture, I was inspired by the Ionic Columns in Athens. These are statues of women and make up the base of a temple dedicated to Athenas, goddess of wisdom. I used the human form but wanted them to be very ambiguous, so the shapes were round and very organic, so that no sex or gender was assigned. The colours were inspired by the richness of the colours found in Latin America, not only the plants but also the food, animals, architecture and also the handicraft, but of course, keeping a corporate design. I also focused on the need for unity and diversity in the company, as seen, the dolls are always presented together or holding hands, referring to the need for union and support. 

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